October 21st, 2013 by Brendan Dunne
Who ever thought that we’d get to a point where the sock aspect would become such a crucial part of the sneaker collector’s repertoire? Granted there are still some who can’t be bothered, but the younger generation in particular has been obsessed with Nike Elite Basketball sock over the past couple of years, an item that’s been increasingly utilized for all sorts of customizable creations. Upping the ante, Nike has just debuted the Nike Hyper Elite Basketball Socks, which offer up greater impact protection along with the tech standards like Dri-FIT fabric and left/right foot inclined fits. See the collection, along with some etiquette on how to wear your pairs courtesy of James Harden and Nneka Ogwumike below, and shop the socks now at Nike.
Source: Nike INC
The earliest socks can be traced back to the 8th century with the word sock derived from the Latin word soccus, meaning “a light, low-heeled shoe”. Socks have come a long way since the 8th century, and in particular, basketball socks have evolved tremendously since the game of basketball was first introduced in 1891. Today, socks are used as self-expression both on and off the court. From pick-up games to press conferences, today’s basketball players make sure their sock game is as fresh as their kicks.
To celebrate the new Nike Hyper Elite Basketball Crew Socks, basketball stars James Harden and Nneka Ogwumike discuss why proper sock etiquette is paramount to success on the court in the first 2 videos in the sock etiquette series. The 3 additional sock etiquette videos will be revealed Tuesday, October 22 through Thursday, October 24.
James and Nneka’s sock etiquette guide:
1. Dress from the Bottom Up
2. Comfort is key
Nike Hyper Elite Basketball Crew Socks
Featuring specialized cushioning that responds to on-court movements, the Nike Hyper Elite Basketball Crew Socks deliver excellent impact protection. Dri-FIT fabric wicks sweat away and moves it to the fabric surface helping to keep feet dry and maintain a snug fit during play.
Dri-FIT fabric to wick sweat away and help keep you dry and comfortable
Compression fit at midfoot for stability and to help keep cushioning in place
Strategically placed, multi-density cushioning for dynamic impact protection
Left/right specific for enhanced fit
Reinforced heel and toe for enhanced durability