NIKEiD Player Exclusive Program

December 3rd, 2013 by

RATE THIS
0.00 / 5 (NO VOTES YET)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS
Loading...Loading...

NIKEiD is a great avenue for creating sneakers linked to personal moments. Maybe you’ve crafted a pair utilizing the colors of a local team or one that references a specific event in history, personal or otherwise. As a nod to the platform’s diversity, Nike is now launching the NIKEiD Player Exclusive Program. Nike athletes Kobe Bryant, Kevin Durant, Paul George, James Harden, Jarrett Jack, LeBron James, Ty Lawson, Chris Paul, JR Smith, Deron Williams and Nick Young will be using NIKEiD over the season to create their own PE pairs of sorts, which will be debuted on court complete with a backstory explanation on the new NIKE iD PE Program site. Continue reading to see some examples as well as the full details on this interesting initiative.


Since its birth, basketball has dramatically evolved: rules, superstar personalities, team dynasties and international expansion. In just thirteen years since its debut, NIKEiD has transformed the performance and style of the sport, allowing teams and athletes a world of shoe customization options previously unavailable.

2013 marks a special year for NIKEiD’s evolution in basketball with the new NIKEiD Player Exclusive Program. Nike has selected a roster of professional players that will debut NIKEiD shoes that highlight special moments during their season, with each shoe telling a story.

The NIKEiD Player Edition roster includes: Kobe Bryant, Kevin Durant, Paul George, James Harden, Jarrett Jack, LeBron James, Ty Lawson, Chris Paul, JR Smith, Deron Williams and Nick Young.

These athletes work with the NIKEiD team to identify key moments throughout the season that are the most meaningful, then work with the design team to create a shoe to capture that specific moment.

Each design is developed with NIKEiD Design Director Al Baik, who regularly receives insight from each athlete. Baik uses the NIKEiD builder to create a shoe that represents the player’s game, team and moment. In some cases, he even receives insight from the athlete’s family members or fans. Inspiration for upcoming designs includes team legacies, birthdays, homecomings and rivalry games.

Each and every NIKEiD Player Edition shoe design has a unique story hidden beneath the surface. Nike.com has created an online destination to reveal these distinct stories with the launch of the NIKEiD Player Edition online hub.

This NIKEiD Player Edition online resource will be updated at tip-off of every game that NIKEiD Player Editions are debuting – so fans can learn about the inspiration behind the shoe as soon as they see it on court.

The Player Edition Program is inspiration for every athlete around the world to design their own shoe, representing their own personal story and shining moment.


Source: Nike INC

 eBay Marketplace Logo "adidas Yeezy Wave Runner 700" "Nike KD VI iD"
view all 62 items on ebay
disclaimer

Loading...

Filed under: Air Jordan Basketball Kevin Durant Kobe LeBron Nike iD

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Is the adidas' Futurecraft 4D the future of sneakers? by SneakerNews

How Kaws got to design an Air Jordan IV. by SneakerNews

Popular Posts

724808

Nike And Virgil Abloh Announce Full Release Information Of “The Ten” Collection by Sneaker News

725296

“Hoodie Melo” Has Been Balling In An Air Jordan 32 Sample by Sneaker News

725023

Nike LeBron 15 Release Preview by Patrick Johnson

725220

Nike Free Trainer V7 “NFL Pack” Releases This Sunday by Zack Schlemmer

725107

adidas And Concepts Celebrate Store Opening With Incredible Giveaway by Sneaker News

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU