January 21, 2014 BY Brendan Dunne
The Jordan Melo M10 has officially landed in China. How did Jordan Brand decide to debut the sneakers during their big event in Harbin? With a gigantic buildout that was at first decked out to resemble a proper Jordan Melo M10 box, which later broke down to reveal a full collection of Melo signature sneakers from the first to the tenth, gigantic video sneakers featuring the man himself talking about the newly released model, and a life-sized ice sculpture in his likeness. Get with us after the break to watch the video and then tell us in the comments if you’re feeling the new Flight Plate-equipped model.
Tags: Jordan Melo M10