A Video Recap of the Jordan Melo M10 Launch in China

January 21, 2014 BY

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The Jordan Melo M10 has officially landed in China. How did Jordan Brand decide to debut the sneakers during their big event in Harbin? With a gigantic buildout that was at first decked out to resemble a proper Jordan Melo M10 box, which later broke down to reveal a full collection of Melo signature sneakers from the first to the tenth, gigantic video sneakers featuring the man himself talking about the newly released model, and a life-sized ice sculpture in his likeness. Get with us after the break to watch the video and then tell us in the comments if you’re feeling the new Flight Plate-equipped model.



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