Today, Nike unveils the Nike LeBron 11 2K14 – an exclusive sneaker release available to a select few who are avid players of NBA 2K14. The video game, which features LeBron James on the cover, provided a special purchase link for the mystery shoe (that many incorrectly guessed as the “What The LeBron 11“), and those who completed specific goals will indeed get shipping info on the shoes tonight on May 16th. Read Nike’s full release on the LeBron 11 2K14 below and stay tuned to Sneaker News for updates.
LeBron James partners with Nike Basketball to create new integration between footwear innovation and next-generation gaming.
Honoring LeBron James’s current NBA2K14 game cover, Nike Basketball created a limited edition 2K14 version of the LEBRON 11. Limited to 2,014 pairs, gamers channeled their inner LeBron James as they competed in the game. The LEBRON 11 is the first-ever physical basketball shoe that could be earned through game play.
EARNED, NOT GIVEN
In order to unlock the shoe, NBA2K14 gamers had to reach several milestones during their in-game journey that included winning 60 games and creating a signature shoe in the Nike Innovation Kitchen within the game. Reaching the milestones took approximately 80 hours.
INNOVATION MEETS INSPIRATION
Driven by performance innovation and inspired by a lion, the LEBRON 11 2K14 features a jungle cat print throughout with a deep red upper symbolizing the heart of a lion. The LEBRON 11 is the lightest and lowest LeBron signature shoe ever, weighing approximately 14.5 ounces in a men’s size 9.
SIGNED, SEALED, DELIVERED
Select winners of MyPlayer mode will receive communication tonight on shipping details and will receive the surprise shoe in the weeks to come.