Brendan Dunne 
The Nike Magista soccer boot is a shoe that’s 40 years in the making. We’re not talking about the literal development cycle here, but rather the long history of Nike innovations that set the stage for this modern marvel of football footwear. Helping us to understand that path is the new Nike Genealogy of Innovation microsite that’s connected to those Nike Phenomenal House displays, which breaks the Swoosh innovation down into timelines relating to specific elements like all conditions, color, dynamic fit, and more. See some previews below and then take the visual tour over at the Nike Football Genealogy of Innovation site.
