Brendan Dunne 
Today we got our first look at a green suede Air Jordan 6 for Macklemore, the latest in a long line of special Air Jordan creations for their various celebrity partners. Player exclusive Air Jordans have of course been around for ever, but the development of rappers and entertainers so frequently getting hooked up with these sort of special friends and family pairs is more recent (It’s worth mentioning that Eminem beat a lot of these guys to the punch with his Jordan 4s almost a decade ago). Since Jordan Brand team members like Drake, Macklemore, and the like are allowed special versions of their favorite silhouettes, should you be allowed the same via NIKEiD?
Jordans themselves have been on NIKEiD before – the Spiz’ike is up for grabs right now, the mainline offerings have landed there as recently as the Air Jordan 2012, and we got pretty close to a retro offering on that platform with the likes of the Air Jordan 1 Alpha iD. With that being said, Jordan Brand have yet to go all the way and give us an original silhouette to toy around with. Will they ever? Should they go down that path, or does that take away from the sanctity of MJ’s sneakers? We asked our followers those questions for this latest Twitter Conversations piece, and we’ve gathered some of the standout responses here. Continue reading to see your thoughts on Air Jordan retros on NIKEiD.
“@SneakerNews: Why or why shouldn’t they bring Air Jordan retros to NIKEiD?” Yeah. Not everyone would have the same shoes anymore.
— Brittney (@Brittneyylmao) October 8, 2014
@SneakerNews Yes! Idgaf about the value. Let everybody rock what they want without having to pay a arm & leg
— #Underdogs (@Neeco_Errbie) October 8, 2014
Purists might be averse to the idea of just anyone designing a pair of Air Jordans for themselves, but there are some upsides according to these users. The process would allow you to create any Jordans you wanted and it would also diversify the on-feet wears you see on the daily.
@SneakerNews Why – give people an amazing historical silhouette to make their own Why Not – influx of terrible c/w and drop in resale
— Dylan G. (@DylanG124) October 8, 2014
@SneakerNews jb would never allow them to be ID’d because then there would really be no hype for colors and styles. It would kill his market
— eddie knapik (@aboveNbeyond23) October 8, 2014
There’s no doubt that there would be less lining up for Jordans if you could get online and make your own pair – but would that be a good thing? The above users had something to say about the hit that their elusive status would take, as well as the notion that there would suddenly be tons of colorways not approved by the Jordan Brand design team out there.
@TreyB3M @SneakerNews 1-6
— ONE3 in HD™ (@ONE3TX) October 8, 2014
— love4kickzz (@love4kickzz) October 8, 2014
Which Jordans would you want to see if it did happen? The answers here aren’t too surprising – folks were interested most in the Air Jordan 6, followed by the Air Jordan 3. Plenty even called for a wider range that captured some of the early greats – imagine being able to customize Jordans 1-6 on NIKEiD.
@SneakerNews I feel like if they did the resell game would come to an end
— Rio (@DarioRamirez23) October 8, 2014
@SneakerNews Can’t see it happening, it would ruin the exclusivity of the retros
— Jordan M. (@J_Marrs_) October 8, 2014
Regardless of your opinion on the matter, it’s interesting to image whether or not Nike would ever go there. These two users bring up an interesting point on the subject of exclusivity again. We all know that a big draw of retro Air Jordans is the supposed exclusivity, a mystique that couldn’t exist with wide availability on NIKEiD.
