Nike is dominating New York City this All-Star Weekend. They already had a pop-up SNKRS shop to help launch their brand new App, and their latest endeavor is the Nike Zoom City Arena. Featuring an LED basketball court surface (you might remember this very tech-savvy court debuted in China under the “House of Mamba” name earlier last year) Nike is attempting to push the future of basketball through the use of interaction between court and player. The possibilities of graphics and layouts on the playing surface is virtually limitless as drills were accompanied by arrows instructing the player where to go while the more traditional lines found on the hardwood remain. Check out a brief video of the temporary arena and be sure to reserve your pass to check it out in person here.
Nike Basketball Unveils the Zoom City Arena
Patrick Johnson
February 12, 2015
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
3612
Popular Sneakers
Popular Stories
Latest News
Simplicity Succeds For The Nike SB Leo Baker "Navy/Gum"
We’ve made the claim before, but it really does feel like for hardcore fans of the label, the Nike SB roster is in a better...
by Matt Varga
13 hours
452
New Balance's Distressed 1906A Model Continues A Stellar Introduction In "Slate Grey"
Picking a favorite shoe is like picking a favorite child, but New Balance has tipped off their answer to that impossible question plenty in recent...
by Matt Varga
17 hours
556
Luka Doncic Sticks To The Homefront With The Jordan Luka 3 "Mavericks"
In an era where professional basketball is defining by player movement, often feeling like each successive season the league’s landscape gets shaken up more than...
by Matt Varga
19 hours
695
Loading...