John Kim 
ALIFE and Puma introduce a special collaborative collection for the NYC streetwear boutique’s 15th anniversary in business. The ALIFE x Puma “15 Years and Running” collection features the iconic Puma Suede in two colorways and two heights, with the traditional low-cut version constructed with a weathered suede upper in black or off-white with red and purple side stripes derived from the ALIFE Rivington Club’s color palette. “Aged” sole units signify the dirty streets of New York. Meanwhile, the high-top Puma Suede comes in the same black colorway only. Further details include dual-branded tongue tags, “LES” and “NYC” on each heel, and “15 Years and Running” adorned shoe laces. On the opposite end of the spectrum from the weathered Suedes, the collection also contains the Puma R698 runner in a metallic silver upper referencing the mirrored interior walls of the ALIFE NY store. The ALIFE x Puma “15 Years and Running ” collection is available now at ALIFE stores and select Puma-stocked boutiques worldwide.
