Patrick Johnson 
It looks like Nike is expanding to the realm of virtual reality, and NIKEiD could be involved. The Swoosh has had an inclining for patents lately. They were awarded 540 in 2013 alone, and their latest endeavor could have you custom coloring sneakers. The outlook is as follows: a user takes an actual blank replica sneaker, and then using a set of virtual reality goggles, the user will be able to customize the shoe with a number of prints, patterns, and designs much like on NIKEiD today, only in real time with the added benefit of timely interaction. At least that’s the hope. The design doesn’t specify on whether the creation is an in-house advancement for their designers or whether it will arrive in stores for consumers to use. Be sure to check out a full look at the patent which was recently awarded to Nike on February 3rd, and stay tuned to see if this advancement ever becomes reality.
Source: Quarts
