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Kendrick Lamar Crashes Reebok ZPump Run With Surprise Performance

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Reebok and Kendrick Lamar‘s partnership is unique one. In a landscape filled with collaborative efforts in which rappers frequently get a chance to flex their high fashion inclined aesthetics and their curation skills for what they consider high design, Lamar and Reebok went a different route. Reebok teamed up with the Compton, California emcee with a charity-minded effort, giving back to Lamar’s hometown in exchange for the rapper to push the likes of the Reebok Ventilator and now the Reebok ZPump. The runner takes inspiration from classic Pump technology with a new-aged aesthetic and flawless fit. During a Reebok event in which runners were given the new shoe for a test run, Kendrick surprised them with a performance at the end of the event. Stick around to see Kendrick perform for a crowd outfitted in Reebok’s latest silhouette and let us know if you’re excited about the Vector Brand’s affiliation with the TDE superstar in the comments.