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How Under Armour’s Charged Foam Propelled Steph Curry To Break His Own Record

How Under Armour’s Charged Foam Propelled Steph Curry To Break His Own Record

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Stephen Curry has been in the NBA news headlines perpetually all season long, as he continues his best season as a pro to date. Among the top candidates in the league’s MVP conversation, Curry bolstered his case for the honors again last Thursday night in a win against the Portland Trailblazers where he broke the record for most 3-pointers in season for an individual player. With a few games to spare, Curry dropped in his 273rd 3-pointer of the season, breaking his own record set two season earlier. New 3-point record aside, at this point, Curry can easily be considered the best shooter in the league.

The 2014-15 season seems to be the time everything is clicking for Curry—on-court and off. In addition to firmly becoming one of the league’s superstars, Curry’s off-court endorsement endeavors have also heated up, with regular features in State Farm and SportsCenter commercials, as well as the sponsor most important to his on-court performance, Under Armour. That’s because unlike State Farm or any other sponsor, Curry depends on the performance of his sneakers when he’s out there swishing and dishing.

And it’s not just any Under Armour sneakers we’re talking about, it’s Curry’s first signature shoe, the Curry One. Packed with high performance technology like the supportive and plush anaFoam upper and multi-directional Herringbone outsole for maximum grip, the Curry One’s most important aspect is the brand new Charged Foam cushioning, which comforts Curry’s feet all game long. To find out how the new Charged Foam-equipped Under Armour Curry One takes care its signature superstar night in and night out, get the full story via the feature at Dick’s Sporting Goods.

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