Nike Just Released An Epic NBA Finals Ad In Cleveland Newspaper

Nike Just Released An Epic NBA Finals Ad In Cleveland Newspaper


Just prior to the first NBA Finals game in Cleveland since the summer of 2007, Nike took out a stark black and white ad in the Cleveland Plain Dealer reading “There’s Always This Year” on a full page spread. It’s a clever and motivational play on the common thought process of “waiting until next year” that comes with accepting a loss, because despite Golden State’s successful run, the Cavs have their sights set on bringing home a title in 2015. Since the over-sized billboard went back up on the Sherwin-Williams building, Nike has been relatively mum in regards to targeted ads, but this short one-liner certainly has a resounding effect. Check it out below and stay tuned for Game 3 airing later tonight.

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