John Kim 
For investors, Nike is almost a like a sure bet. The company continues to grow thanks to partnerships with the world’s best athletes and unmatched innovation in the realm of performance apparel and footwear, but what ultimately keeps the company in the green is the global consumer base that can’t get enough of the Swoosh. Today, Nike held an investor’s meeting, which featured CEO Mark Parker divulging a lot of information regarding future plans, revenue goals, and other tidbits of info that further establishes Nike as one of the most successful companies of all-time. For a recap of what you need to know, continue on below.
Nike wants to be a $50 billion brand by 2020
Is this doable? Absolutely. To reach this number, the brand needs to grow about 10-11% a year, which happens to be the brand’s median growth rate since 1989. Cha-ching. Photo via Kevin Durant
Flyknit innovation has shed over two million pounds of waste
Not only does Flyknit make everything cool, it saves a lot of waste. It’s like the most hipster innovation in the history of footwear. Photo via Nike, Inc.
Nike has the third largest patent portfolio in the United States
This means that power-lacing Nike Mags are just the tip of the iceberg! But more realistically, expect more innovations that further reduce waste, are more cost-effective, and enhance performance.
A new R&D facility will open at the Nike campus in Beaverton, OR
Already known for the legendary “Innovation Kitchen”, the Nike World Headquarters will soon boast a facility dedicated to creating even crazier stuff. Photo via Nike, Inc.
Mark Parker urges Jordan Brand to go beyond basketball
When MJ reached for another sport, he didn’t fare so well. But the brand is so influential thanks to its basketball heritage that it has the opportunity to dominate a number of other categories.
Once the NBA deal settles in 2017, expect Nike to bring uniforms to new heights
CEO Mark Parker hints at “digitally connected NBA sneakers and uniforms”. Nike+ from 2012 shed some light as to what that could be (understanding real-time biological data from players on the court). Photo via Nike, Inc.
Revenue from women’s category expected to be $11 billion by 2020
The fitness boom has affected women worldwide, which explains why Nike pulls in $5.7 billion a year from the women’s category. In five years, Nike expects that number to nearly double to $11 billion. Photo via Nike, Inc.
Online sales is a billion dollar business
Currently, Nike pulls in $1 billion in revenue from e-commerce. By 2020, that number is expect the multiply seven-fold to $7 billion. Photo via Nike.com
Nike has partnered up with Dreamworks
3-D printed sneakers? Far from it, but it’s a step in that direction. Photo via Dreamworks
Nike to focus on all daily aspects of athletes, not just for the game
Bigger financial goals must include a new line of products. That said, Nike plans to focus on the “pre-game” and “post-game” aspect of an athletes day. Photo via hadleypdxdc
