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Jimmy Butler And Jordan Brand Update Michael Jordan’s “Failure” For Upcoming Ad

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The iconic Air Jordan ads of the late 1990s and 2000s are remembered as the most inspirational sports-related ads ever created. It focuses on Jordan being a human rather than being an otherworldly star, which is a big reason why Jordan Brand continues its unprecedented success years after MJ’s final game. Now with an outstanding stable of athletes, Jordan Brand is able to carry on that winning tradition, and who better than current Bulls superstar Jimmy Butler? In this preview, Butler recalls Jordan’s iconic “Failure” ad in which he credits his failures and obstacles as the source of his drive to victory. Check out a preview of Butler’s ad as well as the original ad just ahead.

Lead image via GQ