Zack Schlemmer 
In honor of the launch of New Balance’s new outdoors-minded range of sneakers and apparel, the brand has teamed up with New York’s Extra Butter for a special pop-up shop. The Extra Butter x New Balance Outdoor Pop-Up is officially open now, and incorporates the beauty of nature, creating a wilderness-like ambiance within the shop. The theme reflects New Balance’s focus to create high-performance outdoor sneakers within the heritage line utilizing modern weather resistant technology. Some of the sneakers that will be available at the shop include the Rainier Remastered, Trailbuster, Trailbuster Re-Engineered, Fresh Foam Trailbuster, 580 Mid Deconstructed, and Fresh Foam Paradox. In addition to the ability to purchase each model, visitors will also be able to participate in a contest for an opportunity to win a hiking trip to the Mohonk Mountain range in upstate New York with the Extra Butter and New Balance team.
The Extra Butter x New Balance Outdoor Pop-Up shop is located at 124th Allen St. in New York City and will be open from September 16th until October 16th. Be sure to check out the pop-up to secure your pair of the all-new hiking and outdoors sneakers from New Balance.
