Nike Basketball and LeBron James just released their latest video spot to kick off the NBA season, and the Swoosh is still basking in the glory of LeBron’s Game 7 chase-down block. It’s fitting for a city like Cleveland that’s faced so much rejection at the sounding buzzer that their championship win came in part because of LeBron’s incredible rejection of Andre Iguodala’s layup.
The black and white video shows players of all ages striving for greatness. The spot’s titled Come out of Nowhere and is part of Nike Basketball’s larger narrative focus throughout the season that features stars like Kevin Durant, Kyrie Irving, Paul George, and their individual journeys to fight against the doubters. Be sure to check out Nike Basketball’s latest spot below and stay tuned to see what pair LeBron laces up tonight in the Cavaliers’ season opener right here on Sneaker News.