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Jordan Brand Threw A Huge Party At LA’s Line Hotel For The Formula 23

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Jordan Brand announced the launch of their latest lifestyle model, the Air Jordan 10-inspired Jordan Formula 23, in style by rounding up a number of West Coast influencers at the Line Hotel in Los Angeles to not only celebrate Michael Jordan’s accomplishments, but showcase photographer Estevan Oriol’s Jumpman-centric work.

The cultural experience helped push the latest Jordan Brand offering to the masses by introducing it as an off-court model that one can wear every day while going about creative endeavors with examples of artwork by Patrick Martinez and through the unique craft of renowned barber Julius Caesar.

Check out more from the Jordan Formula 23 launch party below and stay tuned for more of the latest Air Jordan Release Dates right here on Sneaker News. For more of the new Formula 23 lifestyle model, know that you can grab your pair in adult and kid’s sizes right now on Nike.com.

Source: Jordans Daily












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