March 8th, 2017 by Patrick Johnson
Puma continues to look to the world of hip-hop for the brand’s growing list of inspirations after their incredibly successful partnership with Rihanna. The latest news from the legendary German sportswear brand is that they’ve enlisted Detroit’s own Big Sean to be their new global ambassador and a recurring collaborator for the foreseeable future. Big Sean, like many of his G.O.O.D. Music family members, has collaborated with rival adidas Originals in the past and is set to debut his own exclusive collection with Puma in Spring 2018. In the meantime, he’ll be the face of the latest Puma Classics campaign this summer featuring the likes of the Puma Suede, the Puma Clyde, and the modernized T7 Track Jacket and Pant modeled in this image set featuring a retro Detroit Lions-inspired Puma graphic on the back. (It should be noted that the apparel was custom made for the photo shoot and isn’t set to release anytime soon, but hopefully we see that graphic return for Big Sean’s 2018 collection). Be sure to stay tuned for more from Big Sean and Puma in the near future, as we’ll keep you updated right here on Sneaker News.