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South Carolina, The First Ever Under Armour School In Final Four, Gets Exclusive Curry 3 Lux Release

Who would’ve thought that the University of South Carolina Gamecocks would be the first Under Armour school to ever represent the brand in the NCAA Final Four? Our bet would have been on the Wisconsin Badgers, but the somewhat cinderella story given the Gamecock’s 7th seed will get more exciting this Saturday when the team takes on Gonzaga. Under Armour rewarded South Carolina with their very own UA Curry Lux colorway, available exclusively to the men’s basketball squad and a few hundred fans. While they won’t wear this pair on-court (that’s reserved for the Curry 3ZER0 and Charged Controller) the colorway featuring premium Oxblood leather is the perfect offering to hold down Gamecock fans ahead of Saturday’s matchup. Grab your pair today directly from Under Armour for $150 USD while supplies last.


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