The New adidas PureBOOST DPR Is Slightly Different From The Original

It takes a lot of organic “hype” for sneakerheads to adopt innovations as casual wear options. Nike succeeded big time with Air Max and Flyknit, the two innovations that drove revenue upwards and away from the competition. adidas, which never really had one of those “turning point” moments, currently owns the most popular innovation in sneakers. And whether you agree with it or not, BOOST is considered “innovation”, despite the majority of consumers using it for casual use. BOOST debuted back in 2013, but despite global marketing schemes, it didn’t become popular until sneakerheads grew to like the Ultra Boost and NMD, and right now adidas is experiencing a boom that Nike relished in before.

At this point, adidas can add a BOOST midsole onto any shoe and it will at the very least grab the attention of sneakerheads everywhere (ex: the Iniki Boost). adidas has proven to be less rigid with the confines of “innovation” as they’ve used the trendy cushion on shoes that are strictly for casual wear, and we’ve only seen the tip of the proverbial iceberg. Simply put, the gap between the two brands is closing fast.

The adidas Pure BOOST running shoe debuted earlier this year, and while it was marketed as a running shoe, it didn’t seem the perfect fit for the activity. For one, the shoes featured a strange fold-over tongue and really served no purpose. Thankfully, a revised version of the Pure Boost shoe is available with a conventional tongue, and this new DPR version features a 8mm heel-to-toe offset, bringing runners closer to the ground. Two colorways are set for a release on May 18th at a $150 pricepoint, with LTD versions set for $170 (not pictured).