PUMA Unveils NETFIT In NYC With Usain Bolt, Yande, YesJulz, And More

Last night, PUMA set up shop at NYC’s Altman Building in Flatiron to present to the world their all-new NETFIT innovation (you can read more about it here). The event was hosted by Miami’s YesJulz, a social media socialite and Puma brand ambassador, and featured the world’s fastest man Usain Bolt, who helped launch the new product. After the presentation, event invitees were given a chance to try the new NetFit shoes for themselves in the Lace Lab.

The PUMA NETFIT Collection will release throughout Summer 2017 with the Puma 365 evoKNIT NETFIT launching June 1st, the Puma Ignite Netfit in exclusive women’s colorways launching July 1st alongside the likes of the Puma Tsugi NETFIT, the Puma Ignite Limitless NETFIT, and the PUMA evoSPEED Indoor NETFIT. The Puma Ignite Netfit is available now on Puma.

See below for a recap video of the night’s events.