Patrick Johnson 
The Game is one of the numerous high profile celebrities to support Lonzo and Lavar Ball’s independent sneaker brand, Big Baller Brand, and his recently announced ZO2 model. The shoes go for $495 USD and are marketed as a luxury item thanks to the faux-python upper and a cushioning system that’s definitely inspired by Boost on the midsole unit, but the way the shoe looks isn’t usually the reason that people are supporting the Ball family. The Game explained that he’s spent over $1 million on Nike and Jordan products over the years and thinks it’s funny that people will easily pay upwards of $400 for Gucci flip flops but turn around and complain when an unestablished brand that’s family run tries to do the same. The rapper also announced that he’ll be buying 10 more pairs for kids who can’t afford them. He makes some interesting points including being critical of Michael Jordan’s involvement in the black community over the years. Here’s what he said:
I also think about all these $500 duplicate Jordans niggas out here going broke & dying over just trying to keep up with Jones’s…. While MJ, as much as I love & support him & his legacy ain’t really ever did much for the black community other then tax our mothafuckin’ ass for the same shoes over & over as well as charge these kids parents hella money to get in these camps.
At the same time, it’s not like the Ball family is making the Big Baller Brand Z02s any more affordable for kids that will look up to Lonzo once he’s drafted in this year’s NBA Draft which was the main reason why The Game was being somewhat critical of MJ and Jordan Brand in the first place. Check out the full Instagram post below and stay tuned for more updates on the Big Baller Brand’s attempt to make waves in the sneaker industry right here on Sneaker News.
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