LaVar Ball Is Now Demanding $3 Billion From Nike, adidas, And Under Armour

Lonzo Ball might end up on the Los Angeles Lakers. If so, his father LaVar believes that his son’s value has gone up threefold. In a podcast interview with Colin Cowherd, LaVar Ball says that if Nike, adidas, or Under Armour want to revisit talks with his son Lonzo, the new price-tag would be $3 billion. Last month, the big three brands famously rejected LaVar’s demands, which included a licensing deal for Big Baller Brand and production of their own shoe design. Additionally, LaVar’s $1 billion evaluation was universally laughed at by industry experts, and it only got worse when Big Baller Brand revealed Lonzo’s insanely overpriced and mediocre $495 sneaker. It’s safe to say that Nike, adidas, and Under Armour are likely passing at the opportunity to sign Lonzo and his brothers for $3 billion. Hear the full podcast below.