July 24th, 2017 by Patrick Johnson
Steph Curry has entered a phase of his career that not many basketball players ever see. He’s one of the most recognizable faces on the planet, known as the best shooter in the history of the game based on his exploits over the past couple of seasons, and a two-time NBA Champion to match his two NBA MVP Awards. He’s the frontman of Under Armour’s basketball business and loved throughout Asia given his yearly summer tour, with stops already in Chengdu and Beijing, and now to Hangzhou and Seoul. Steph and Under Armour are underway on their annual trip joined by Steph’s brother Seth featuring looks at the Curry 4 and the Curry 3ZER0.
Steph and Seth hosted consumer events where massive crowds of up to 3,000 fans showed up to support the brand. Under Armour hosted camps with 5-on-5 games and 3-point contests while also taking trips to the Under Armour Brand House in Joy City. In Beijing, Steph and Seth also coached a youth clinic in partnership with the NBA featuring 30 young men and women to help grow basketball’s global influence. Check out a recap of Steph’s Asia Tour so far and stay tuned for more Curry 4 updates right here on Sneaker News.