Nobody is shelling out $495 for Lonzo Ball’s Big Baller Brand ZO2 signature, but there’s a chance to cop them for free on a virtual level. NBA 2K18 released a statement through Twitter that Lonzo Balls’ Big Baller Brand shoe will indeed be included as part of the game’s impressive sneaker library. This is a huge move for a brand that literally came out of nowhere and stumbled from the get-go thanks a ridiculous pricing structure and sub-par design, but will it do anything to help Lonzo move units? Likely not. However, there’s still the possibility that Lavar could sign a shoe contract with one of the big brands – Nike, adidas, or Under Armour, and at this point he’d be flat out foolish to turn down another offer.
NBA 2K18 pre-orders will be available on September 15th. EA Sports NBA Live series, which will release its own game soon, has an impressive array of virtual sneakers as well.
— NBA 2K 2K18 (@NBA2K) August 11, 2017