adidas And Concepts Celebrate New Store With Special “Hunt” In Boston

Earlier today, Concepts officially announced a joint retail store with adidas. The store is set to open soon in the heart of Boston, so until then, Concepts is launching a city-wide experience to give its biggest Bostonian fans a chance to participate in a special ceremony that will be part of the store’s grand opening celebration.

Concepts will be giving away a limited number of mysterious keys on Monday, Tuesday, and Wednesday at secret locations, with clues revealed exclusively on Concepts Instagram Stories and Sneaker News Instagram Stories. Each key presumably has the potential to unlock something significant, so if you’re in the area this is something you definitely want to partake in. All of this ties into the grand opening of the adidas Concepts store, which is set to open soon.

UPDATE: Concepts is giving away 21 keys over the course of three days, starting today. Seven keys will be given out to the first seven who show up at the secret locations. Today’s secret location is the Concepts store in Cambridge, MA. Those who have a key will be invited to the grand opening ceremony; each key has the potential to unlock an insane giveaway package that includes some of the best adidas releases ever.

To celebrate the opening of the adidas Concepts store, we’re launching a unique experience in the city of Boston. Over the next three days, we’ll reveal clues exclusively on our Instagram and IG stories as well as on @sneakernews IG stories. #cncpts #adidas

A post shared by CONCEPTS (@cncpts) on Aug 21, 2017 at 11:36am PDT