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Sneaker Store Creatively Uses Slot Machine To Determine Which Customers Get To Buy Shoes

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Sneaker shop Foot District in Madrid, Spain is getting creative with their sneaker releases, giving a whole new meaning to the “lottery” system of determining who can buy limited releases. For last weekend’s launch of the Air Max 1 “Anniversary”, Foot District created a slot machine system, essentially making the quest to cop sneakers into a a fun and interactive game.

Here’s how it worked: First, a total of 100 tickets were distributed among the consumers. Then each sneakerhead competed to win a chance to buy their size by hitting the slot machines. Whoever got the highest score among those competing for each shoe size won.

Would you like to see shops get more creative with sneaker releases like this? Check out the full event recap at Foot District below.