733785

Nike’s Chief Design Officer John Hoke Reveals The Design Process Behind The LeBron 15, NBA Uniforms, And More

Nike’s Chief Design Officer John Hoke Reveals The Design Process Behind The LeBron 15, NBA Uniforms, And More

Nike Kd 10 Blue Yellow

John Hoke, Nike’s Chief Design Officer, got his first job with the brand after he wrote a letter to Phil Knight in the 1970s. Since then, the brand has evolved over time to become one of the most innovative companies in the world, producing data-driven performance apparel and footwear fit for the world’s best athletes and the everyday layperson. In this interview with John as well as other key members of Nike’s vast design staff, the New York Times delves deep into the Nike design process while exploring the possibilities of its new partnership with the NBA. You can read the rest of the interview here.

Latest News

The Nike Air Max 1 Appears In Camping Friendly Colors

Tinker Hatfield’s Nike Air Max 1 just surfaced in a fresh colorway that’s perfect for camping, leveraging earth tones and sensible materials to go along...

by Andrew Rizzo 24 mins
15

Official Images Of The Nike LeBron 22 "Blacklight"

Updated November 12th, 2024: Official images of the Nike LeBron 22 “Blacklight” have just been added. These confirm that general release pairs are true to the...

by Matt Varga 53 mins
2912

Nike Covers The Dunk Low In "Yellow Corduroy"

New materials are an easy, reliable way for Nike to spice up some of their staid staples. We’ve been treated to a deluge of Nike...

by Matt Varga 54 mins
61