Nike To Release LeBron 15 Early At “The Fifteen” Pop-Up Shop In Cleveland
Tonight in Cleveland, Nike will open up “The Fifteen” pop-up shop giving consumers a first chance at purchasing LeBron James’ newest signature shoe, the Nike LeBron 15. Located on 2000 East 9th St., “The Fifteen” will release the first three LeBron 15 colorways – the “Ashes”, “Ghost”, and “Pride of Ohio” before they hit stores worldwide. In addition to the shoes, Nike will release the LeBron James Association jersey in both youth and adult sizes; Nike’s new NBA jerseys feature the unprecedented NikeConnect technology, which gives consumers exclusive access to product and content throughouthe season. The pop-up is open now through October 22nd.
For those unable to attend the pop-up, the Nike LeBron 15 is set for a global release tomorrow, October 17th in the Ghost colorway. The LeBron 15 “Ashes” will release on October 28th, while the “Pride Of Ohio” is set for November 18th.
In addition to the pop-up, Nike Basketball unveiled a new LeBron 15 video advertisement on social media, with actor Idris Elba providing the voice-over services.