Extra Butter Celebrates 10 Year Anniversary With Remodeled Lower East Side Store

Extra Butter officially announces their remodeled retail store in NYC’s Lower East Side district, designed by famed Japanese architect Nobuo Araki. As his first-ever endeavor in the U.S., Extra Butter features a clean and minimal look that is only accentuated by the double-sided entrance as the store can now be accessed on Allen St. in addition to its original Orchard St. storefront. Inside the space are a series of red velvet curtains to continue the movie theater theme as well as a full dropdown projection screen that will be utilized for film screenings and other video media. The new Extra Butter also features a full-service concession stand that will offer up coffee, soda, and some old school candy.

The store already got off to an engaging start as it hosted the epic Jeff Staple x Nike SB Dunk Low “Black Pigeon” release last week. The shop is now open to the public.