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Under Armour Is Releasing The Curry 4 “More Dubs” In The Bay Area With Drones

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Under Armour and Steph Curry have a special release planned for the Curry 4 “More Dubs” colorway that pays tribute to all of Dub Nation. In conjunction with RED Interactive, UA will be launching this blue and white colorway via a socially-integrated, technology-focused drone drop. Warriors fans yearning for a pair will have to follow the specific instructions posted on the Under Armour Basketball Instagram account to win the shoes as well as other prizes scattered throughout the Bay Area.

Fans will have to zoom in and out across a map of the area in order to find the hidden drop sites, and once they find the drop zone pins they will receive a special code. After the drop zone is confirmed, autographed pairs of the Curry 4 “More Dubs” will be delivered to the local winner via drone. If you aren’t in the Bay Area, don’t worry as you can still interact with the map and enter to win some other UA gear. Do you want to see more exclusive sneakers release this way?

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