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Nike SNKRS Releases Kyrie 4 “Red Carpet” Through Facebook Messenger

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Nike SNKRS continues its experimental ways by releasing a glamorour Kyrie 4 colorway exclusively through Facebook. Instead of a classic FCFS style or even the random Draw options, Nike went for a unique and slightly cumbersome route by implementing the Nike SNKRS Facebook page into the release. In order to access the sneakers, Facebook users had to send a direct message of four emojis – a basketball, fire, clapper, and skeleton key – to unlock the purchase page. The shoes in particular are said to be inspired by Hollywood as the Boston Celtics star is set to star in Uncle Drew, a spin-off of his famous fictional character from the Pepsi advertisements.

Update: The Nike Kyrie 4 “Red Carpet” is available at Foot Locker.