Puma is ready to introduce its newest women’s exclusive trail running shoe – the Defy – with the help of global pop sensation, Selena Gomez. Equipped with a platform sole that harkens back to Rihanna’s Fenty Creeper silhouette, the Defy is meant to fit into the current chunky shoe trend while still managing to be incredibly comfortable and practical.
“To DEFY is to be brave,” Gomez said. “It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
Engineered with Puma’s PROFOAM tech, it provides the wearer with instant cushion while its kinit upper offers a sleek, lightweight fit. Female sneaker fans looking for another shoe to train in will be able to pick up the Defy from Puma retailers like Puma.com tomorrow, May 31st.