Since their partnership was forged in late 2013, Steph Curry and Under Armour have teamed up to create one of the most successful signature basketball shoe lines in sneaker history. Now five models in, the Curry line continues to pop as the brand delivers attractive colorways inspired by Steph’s winning ways. Now, the brand is letting the consumer run the show by introducing the Curry 5 to the ICON customization platform, allowing you to choose colors and even unique patterns/photos to impose onto the shoe. The UA Curry 5 ICON is available now in both adult ($170) and kids ($140) sizes.
