Nike’s Overbranded Theme Appears On Racing-Inspired Air Force 1

Ross Dwyer January 29th, 2019 (updated)

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

11133

Nike’s “overbranding” theme that dominated their general lifestyle releases over the course of 2018 is apparently set to carry on into 2019 — but with a few bold new changes. Recently, images of a heavily branded Air Force 1 Low surfaced, but they eschew the style of past releases in favor of new racing-style embellishments. The shoe calls upon a combo of black and white for the base colors, while a large pink Swoosh with light blue trim and a blue midsole stripe provide bright hits of color. The aforementioned race-ready branding then appears on the medial heel as well as the midsole, and features everything from special swooshes to text graphics, all neatly arranged just like you’d see on a race car or racing jacket. Expect these new Forces to arrive in 2019 — potentially around All-Star Weekend, as one of the heel graphics is an ASW-2019 text hit — and stay tuned to our Sneaker Release Dates page to see what else the Swoosh is cookin’ up for next year.