Ross Dwyer Black Friday is always an extremely significant time of year for Jordan Brand, and it appears as if they’ll be celebrating it with a brand-new Air Jordan 4 “What The” in 2019. Reputed to meld the OG “Fire Red,” “White Cement,” and “Military Blue” designs together, these new AJ4s will present a look that’s somewhat similar to the Air Jordan 1 “What The,” a design that released shortly after Black Friday in 2016. Although mashing together multiple color palettes can be somewhat divisive — and occasionally draw scorn from sneakerheads that prefer OG stylings — it’s certainly nothing if not attention-grabbing, and will likely garner a great deal of attention, similar to previous “What The”-style releases from Nike and Jordan Brand. As mentioned above, these new Jordans will release on November 29th, 2019 — Black Friday — so stay tuned to our Jordan Release Dates page for more info/updates as they’re available, and also note that the image above is a mock-up, so the final retail product may very well differ.
Air Jordan 4 “What The”
Release Date: November 29th, 2019
Style Code: CI1184-1461
Image: zsneakerheadz
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