adidas Emphasizes Cushion Technology With Big Logo Aesthetic

Drawing inspiration from its 1998 origins, the adidas Ozweego has certainly acquired some traction this summer due to its various amounts of colorways and major brand ambassadors such as Kylie Jenner, and it has now surfaced in this brand now iteration accented with a noteworthy twist. To further highlight their modern adiPRENE cushioning system, adidas is taking a page out of Nike’s playbook by implementing big logo branded imprints across the lateral panels of this Ozweego model. Constructed with a technical and sportswear aesthetic, this low-cut silhouette is outfitted in a more minimal color palette starting with its white base that is accented with grey suede overlays and hits of orange informing the sock liner and heel’s outsole. For those looking to add a comfortable and lifestyle-driven sneaker to their rotation, you can expect these to hit the shelves of adidas retailers this Fall for $110 USD.