While once an optimistic pipe dream, Nike’s goal to “Move to Zero” is slowly become a reality day by day. With Space Hippie off to a good start, the brand has begun to infuse sustainability into every facet of their product line. We’ve seen the Air Force 1 as well as the Blazer Mid adorned with recycled fabric, and as officially announced today, Jordan Brand will also be joining the conversation. Post-consumer Grind rubbers, recycled polyesters, synthetic paneling, and much more coalesce into a much larger, and important set piece.
One part heritage inspired and the other something entirely brand new, the capsule effectively adopts the circular design principles utilized prior and filters it through the “Jordan idenity.” The Air Jordan 1 Zoom, for example, takes a beloved classic and applies materials far out of the norm. As such, the overtly recycled Grind construction can be seen all throughout the tread speckling and all; this is then mirrored along both the midsole and upper canvas subtly as colors of pink, blue, red, and the like are woven into the very fibers of the white walls and black-dyed weaves. Alongside, they’ve crafted a model effectively more modern with the bluntly named Jordan Crater, its parts composed of off-center lace units, bulky, trail-equipped soles, and a upper fabric reminiscent of the aforementioned. Moreover, slides are set to deliver for a more casual, at-home complement; their look, which borrows from a few current staples, uses a relatively simple template with all the same utility and mindfulness as any of the silhouettes adjacent.
Grab a detailed look at all three right here and expect to find them at Nike.com later this Fall.
Jordan Brand Crater Collection
Release Date: Available
Make sure to follow @kicksfinder for live tweets during the release date.
Where to Buy
- Nike (Slides)Available
- BSTN (Slides)Available