Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
First Look At The UNION LA x Air Jordan 4 “Guava Ice”
While UNION LA‘s Air Jordan 1 is widely regarded as one of the best collaborations of the last few years, the brand’s upcoming Jordan 4...
Titolo To Launch A “Satin Red” Jordan Basketball For Air Jordan 1 Launch
Rather than give their consumers the normal “follow, like, comment three friends” IG raffle process, Swiss-retailer Titolo often likes to support their launches with a...
First Look At The UNION LA x Air Jordan 4
After crafting what has become one of the best Air Jordan 1s in recent memory, Chris Gibbs and his West Coast boutique UNION LA were...
Detailed Look At The Off-White x Air Jordan 5 “Sail”
Teased last week to the public’s surprise, Off-White — while already quite busy with their forthcoming Air Jordan 4 — has prepared yet another collaborative...
First Look At The Off-White x Air Jordan 5 “Sail”
Virgil Abloh’s Off-White Jordan 5 release during All-Star Weekend in Chicago has a sequel coming soon, and may not be what you had originally pictured....
Up Close With The Off-White x Air Jordan 4 via Stadium Goods
Although without any collaborative sneaker releases since NBA All-Star weekend, Virgil Abloh has taken the past several weeks to focus more on charitable work in...
Stadium Goods Partners With Luxury Auction House Christie’s For Original Air: Michael Jordan PE/Game-Worn Auction
If ESPN’s “The Last Dance” solidified anything, it’s that Michael Jordan is truly one-of-a-kind. Today, Stadium Goods and Christie’s have announced “Original Air”, a landmark...
Where To Buy The Off-White x Air Jordan 4 WMNS “Sail”
Official images of Virgil Abloh’s Off-White Jordan 4 have surfaced, revealing in detail what could be one of the year’s most coveted sneaker release. Decked...
Fragment x Air Jordan 3 Rumored For Release Later This Year
As one of the most important and tenured collaborators in Nike history, Hiroshi Fujiwara has amassed one of the largest wardrobes of unreleased samples —...