atmos And UBIQ, Two Iconic Sneaker Boutiques, Merge To Form atmos USA

Michael Le November 4, 2020

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Across Japan’s thriving sneaker culture, atmos has decisively taken the reigns as one of the most prolific boutiques on that side of the world; comparatively, their US presence is far more quiet as they only have one New York store to their name. But little did we know, the retailer long had plans of growing further stateside, a goal that is much closer in sight as they join forces with UBIQ under the umbrella of atmos USA.

Well-acquainted, atmos and UBIQ founders Hommyo Hidefumi and John Lee have fostered a relationship more than two decades in the works. Like-minded in their love of sneakers and vintage clothing, the two originally collaborated on Chapter World before founding their own respective imprints. Together once again, we’ll see both of their skills give way to the growth of atmos USA in America by way of a further refined e-commerce channel and an extensive calendar of collaborations.

And though much of the latter is still under wraps, the label was able to celebrate their merger with the release of their Puma Suede. Similar to UBIQ’s past Vans offerings, the silhouette dons a print of heavy Eastern influence and a fitting “Three Tides Tattoo” title. See-through logos are almost invisibly layered atop the profile, partially tinting a mosaic of toonified folklore, geishas, and further cultural figures. Elsewhere, black suedes wrap the toe upwards, dyeing the laces, heel tab alongside.

As of right now, atmosUSA.com is live now. Down the road, you can expect special marketing activations, new product, and much more at the Philadelphia, D.C., and New York stores.