Michael Le Often, Nike is on the receiving end of writings, with many pining to provide their two cents on the renowned titan of industry. But as we enter the 2021 year, we’re to see a point of view more intimate than ever before through the brand’s latest publication: “Nike: Better is Temporary.”
Written by Sam Grawe and published by Phaidon, the work uncovers much of the Swoosh’s overall design ethos, peeling back the layers one-by-one with each chapter. Accompanied by various imagery and examples, the contents highlight insider stories, prototypes, and the like, while incorporating the experience Grawe had thanks to his exclusive access to the Nike World Headquarters.
Introduced with a brief section on Breaking2, the piece kicks off its first chapter with focus on performance and then quickly delves deeper into brand expression, collaboration, inclusive design, and then sustainability — all clear pillars of Nike’s success.
Packaged minimally and without unnecessary material, “Nike: Better is Temporary” will release this month at select retailers and phaidon.com. A wider launch will shortly after on January 25th, 2021.
Nike: Better is Temporary
Release Date: December 2020
Wider Release Date: January 25th, 2021
See more Sneaker News in your Google results,
ADD TO PREFERRED SOURCES
Love Sneaker News? Make us a Preferred Source on Google to see more of our stories in your search results. It only takes a click.
