Sneaker News Point-Forward? Power-Guard? In an era of position-less basketball, Zion Williamson is further blurring the lines between set roles with his unprecedented balance of power, finesse, speed, and brute force. No one player has been able to juggle those actions, but the New Orleans Pelicans superstar-in-the-making is proving that one man wield all that power and not implode on himself, but rather allow its surrounding bodies to shine just as bright.
Although Zion has barely played in 100 NBA and NCAA games, the lore around the number-one pick has many volumes. In the chapter titled Sneakers, we can’t help but recall that time at Duke he literally burst from a pair of Nike PG 2.5s, leaving the entire city of Beaverton holding their breath while the Swoosh stock took a momentary stumble. After being drafted in the summer of 2019, Zion officially signed with Jordan Brand, beginning a youth-focused revamp of the roster that included the likes of Jayson Tatum and Luka Dončić, each with their own strong gravitational pulls.
Today, Jordan Brand officially announces the first signature shoe of this current generation of star athletes. Officially called the Jordan Zion 1, this new model boasts a full-length Air strobel, minimizing excess while maximizing cushion coverage of the foot. Fore-foot Zoom adds even more explosiveness to Zion’s feet, which are the closest things to human-made jet-propulsion engines we’ve ever seen. The fore-foot band should provide ample containment, a certain point of interest given the aforementioned sneaker mishap in college.
The launch colorway of Black/White will officially launch in stores on April 23rd, but three more have already been confirmed. The purple “ZNA” speaks to Zion’s duality of stardom and relatability as it represents the crossover of being out of this world, but also down to earth. The wild “Noah” colorway nods to his younger brother. The bright fuchsia “Marion” commemorates his hometown and middle school in South Carolina.
See the official photos of the Jordan Zion 1 signature shoe below and stay tuned for the black/white release to hit stores on Friday, April 23rd in full family sizes.
Updated April 22nd, 2021: A release date has been postponed to April 29th.
WHERE TO BUY
Jordan Zion 1
US 04/29/2021 Thursday
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Jordan Zion 1 "ZNA"
US 05/10/2021 Monday
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Jordan Zion 1 "Marion"
US 05/26/2021 Wednesday
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