For quite a while, industry experts have claimed that retail is dead. The Nike umbrella, however, is making a very strong case for the contrary, as they’ve opened several unique retail experiences over the course of the last few years. Jordan World of Flight is their latest, and it’s just touched down in Milan.
“Opening Jordan World of Flight represents a truly exciting milestone for Jordan Brand,” said Craig Williams, President of Jordan Brand. “With World of Flight, we unveil a destination centered in our heritage and basketball culture. This new retail experience positions us to continue our growth journey as a brand and deepen our connection with our consumers.”
The first in what could soon be a long line of stores, World of Flight Milan is, according to the brand themselves, the “future of Jordan retail.” Clocking in at 363-square-meters, the storefront — alongside stocking apparel and footwear across mens, womens, and kids — is a hub for community, offering locals access to the latest goods as well as customizable product offerings, convenient digital pickup experiences, and Nike Member-Only events.
See below for a brief, inside look at Jordan World of Flight. The storefront is currently open right now, located at Via Torino, 21.