Michael Le If one thing’s for certain, it’s that DJ Khaled is always in the meeting — and in 2022, he had a year as busy as any, preparing Air Jordan collabs while moonlighting as an Airbnb host. Little did we know, though, that the multi-hyphenate was also in talks with SNIPES, who are giving Khaled the opportunity to construct the “ultimate retail experience.”
Soon to open its doors in the heart of Miami, the “We The Best” Concept Store marks the first time a retailer has ever joined an artist in creating a brick-and-mortar space. Designed to be a reflection of South Florida’s sneaker and streetwear culture, the storefront bridges the gap between product and experience: alongside offering footwear, exclusive co-branded merchandise, and pieces from local Miami designers, the space will be filled with the sounds of a live DJ as well as up-and-coming artists.
Though SNIPES currently operates over 300+ locations across the US, the “We The Best” retail experience is said to be a one-of-a-kind. At the time of writing this, the space is still in its infancy; more details should surface soon, however, as the team are busy at work building out the store on Collins Ave.
In unrelated news, the MSCHF Big Red Boot is releasing mid next week.
