For two whole decades, LeBron James has dominated the greatest basketball league in the world, securing a treasure trove of accomplishments and insurmountable feats all the while. Simultaneously celebrating the 20th anniversary of his partnership with The Swoosh, Nike has fully indulged in carving out the four-time Champion’s retro business, headlined this year by the Air Zoom Generation.
Reintroduced to the ecosystem via the colorway James wore in his first-ever home game in Cleveland, his debut signature tooling will additionally embark upon an exploratory slate of all-new color blockings such as this Wednesday’s release of the pair’s “Wolf Grey” ensemble. Eerily reminiscent of the launch of Kobe’s Protro series with the “Prelude” pack, the silhouettes tonal greyscale composition renders stark contrasts due to the upper’s diverse use of nubuck and suede that previously never dressed the Air Zoom Generation.
Finished by a marbled sole unit and chrome brushed accents strewn throughout, the Nike Air Zoom Generation “Cemented In Time” is scheduled to release on May 9th for a retail price of $190. Reserved exclusively in adult sizes, in the meantime enjoy one last look at the pair below alongside our accompanying store list.
For more upcoming retro releases, adidas is returning Kobe Bryant’s rookie year silhouette – the adidas Top Ten 2010 – in a trio of reminiscent colorways.
Where to Buy
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Nike Air Zoom Generation
Release Date: May 10th, 2023 (Wednesday)
Color: Dark Grey/Wolf Grey/Anthracite
Mens: $190 Style Code: DR0455-001
North AmericaMay 10th, 2023 (Wednesday)
EuropeMay 10th, 2023 (Wednesday)