SoleFly Teases An Air Jordan 10 “Chocolate” Collaboration

Jovani Hernandez July 18, 2023

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Based in Miami-Dade county, SoleFly has been delivering the latest in sneakers to South Florida since July 2010. Over that timespan, the boutique has released handfuls of Air Jordan collaborations, which may soon include a “Chocolate” Air Jordan 10.

Teased by founder and owner Carlos J. Prieto on Instagram, the unreleased retro features a full suede upper. Everything from the toe to the lace loops opts for a rich brown tone. SoleFly’s previous collaboration with Jordan Brand take on color schemes more stereotypical of Miami, but its next Air Jordan project offers a muted ensemble that expands each partner’s legacy. Branding on the tongue and collars interrupt the “chocolate” finish with a cream color that creates a compelling off-court look for an often overlooked silhouette.

Enjoy a first-look of the pair ahead, and anticipate more launch details as autumn inches closer.

For more sneaker news, check out the latest Nike Air Max releases.

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A post shared by Carlos J Prieto (@chinojp3)

Photo via Carlos J. Prieto on Instagram

Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Sneaker News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.