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The Next Chapter Of The New Balance 550

The model's ascension to icon status continues.

The Next Chapter Of The New Balance 550

If one were to envision a Mount Rushmore of trending sneaker models, the New Balance 550 would unquestionably claim a spot. The lifestyle shoe from the Boston-based brand has rapidly ascended to global fame, adopting a plethora of identities and employing diverse release and marketing tactics since its 2020 revival. In its unique journey, New Balance may well have crafted its contender to the likes of the Nike Air Force 1, adidas Samba, and Reebok Club C among other streetwear legends.

The New Balance 550 roared back onto the scene in 2020 via collaborations with Aimé Leon Dore, finding fertile ground for growth amid a perfect storm of increasing brand popularity, pandemic-induced consumer behaviors, and a surge in online shopping fueled by stimulus checks. These collaborations not only leveraged the growing appeal of vintage aesthetics and DIY sneaker customization on social media but also introduced the 550 to a new audience with a penchant for simple yet striking color blocking designs.

Following this collaboration-fueled resurgence, New Balance brought the 550 silhouette back into its standard lineup. This move offered an accessible alternative to the previously elusive ALD collaborations, expanding the shoe’s reach. The brand continued to innovate through partnerships with notable figures like Joe Freshgoods and Rich Paul, introducing fresh materials and designs to the 550 series.

Today, it’s rare to find a design theme, colorway, or material that the New Balance 550 hasn’t explored. Despite the silhouette’s everlasting nod to retro, basketball-oriented origins dating back to 1989, the brand continues to push the envelope in design innovation. While collaborative projects have seen a decline, this indicates the brand’s confidence in the 550’s market presence and its shift towards empowering its internal design teams.

Looking ahead, the New Balance 550 is poised for more bold exploration of new colors, materials, and designs, aiming to solidify its status as a staple in the sneaker community. The journey of each iconic sneaker is unique, and the path that lies ahead for the New Balance 550 could be its most adventurous and thrilling journey yet.

Seen below are a variety of new and upcoming New Balance 550 installments that best reflect the model’s direction moving forward. Shop for available pairs below; stay tuned to see when some of these will become available.

Delivery Confirmation

New Balance 550 Postman Pack

New Balance has championed the norm-core “dad shoe” look for ages. But how about the aesthetic of the post-man? For Spring 2024, New Balance gave the 550 a swift update inspired by the the 706V2, a shoe commonly worn by mail deliverers. Three colors have been created, each mimicking a respective package logistics company (we’ll let you draw those connections). Currently, just two colorways are available on newbalance.com; the third should be on the way.

New Balance 550 Rich Oak Rich Earth Nightwatch Green Bb550pbr 5

WHERE TO BUY

New Balance 550

SKU: BB550PBR
RETAIL PRICE: $130
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

New Balance 550 Sea Salt Angora Nightwatch Green Bb550pwt 2

WHERE TO BUY

New Balance 550

SKU: BB550PWT
RETAIL PRICE: $130
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

Vintage Finds

Nb550 Aged

The New Balance 550 is not stranger to the pre-aged aesthetic. In fact, that’s how it burst onto the scene by way of the aforementioned ALD collaborations. For 2024, the brand is exploring the vintage treatment a little further, adding even more yellow oxidation and even going as far as chipping away the paint on the N logo on some pairs.

New Balance 550 Vintage White Red Bb550vga 5

WHERE TO BUY

New Balance 550

SKU: BB550VGA
RETAIL PRICE: $130
RELEASE DATE: Jan 2, 2024

US 01/02/2024 Tuesday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

New Balance 550 Vintage White Grey Bb550vgb 6

WHERE TO BUY

New Balance 550

SKU: BB550VGB
RETAIL PRICE: $130
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
SNS 10:00 North America Only Standard Check Site -

New Balance 550 Vintage White Brown Bb550vgc 6

WHERE TO BUY

New Balance 550

SKU: BB550VGC
RETAIL PRICE: $130
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
SNS 10:00 North America Only Standard Check Site -

New Balance 550 Sea Salt Blast Red Bb550cpb 1 57d63b

WHERE TO BUY

New Balance 550

SKU: BB550CPB
RETAIL PRICE: $110
RELEASE DATE: May 24, 2024

US 05/24/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

New Balance 550 Sea Salt Black Bb550cpc 4 D32153

WHERE TO BUY

New Balance 550

SKU: BB550CPC
RETAIL PRICE: $110
RELEASE DATE: May 24, 2024

US 05/24/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

New Balance 550 Sea Salt Blue Agate Bb550cpd 3 441f88

WHERE TO BUY

New Balance 550

SKU: BB550CPD
RETAIL PRICE: $110
RELEASE DATE: May 24, 2024

US 05/24/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

New Balance 550 Sea Salt Marsh Green Bb550cpe 2 A7d6af

WHERE TO BUY

New Balance 550

SKU: BB550CPE
RETAIL PRICE: $110
RELEASE DATE: May 24, 2024

US 05/24/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
New Balance 550 Womens White Mauve Bbw550ak 5
New Balance 550 WMNS “White/Mauve” Level Shoes

WHERE TO BUY

New Balance 550

SKU: BBW550AK
RETAIL PRICE: $110
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

Animal Instinct

Nb550 Animal Prints

Believe it or not, the New Balance 550 hasn’t really dabbled much in the world of animal prints and textures, but 2024 marks the beginning of change. Two leopard-print iterations recently surfaced, leading the way for the Boston brand to dip into the world of exotics for upcoming executions. Who wouldn’t want to see the 550 covered in croc-skin or pony hair?

New Balance 550 Leopard Pack Black Bbw550qb 2
New Balance 550 “Leopard Pack” Black Level Shoes

WHERE TO BUY

New Balance 550 "Leopard Pack"

SKU: BBW550QB
RETAIL PRICE: $N/A
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
New Balance 550 Leopard Pack White Bbw550qa 1
New Balance 550 “Leopard Pack” White Level Shoes

WHERE TO BUY

New Balance 550 "Leopard Pack"

SKU: BBW550QA
RETAIL PRICE: $N/A
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

Y2K Vibes

For any sneaker to achieve some relevance in sneaker culture, it needed a moment in the 2000s. The New Balance 550 is doing some retroactive work with some colorway creations that are clear nods to the footwear trends of the early millennium, with a vivid mix of patent leather hues calling back to the days of all-over-print hoodies and Japanese denim. Pairs have surfaced overseas, but will arrive this Summer 2024. The chilled-out pairs beneath offer something a bit more subtle, but still with that pop of patent.

New Balance 550 Patent Pink Red Bb550ykc 2
New Balance 550 Level Shoes

WHERE TO BUY

New Balance 550 Patent

SKU: BB550YKC
RETAIL PRICE: $N/A
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -
New Balance 550 Patent Green Yellow Pink Bb550yka 1
New Balance 550 Level Shoes

WHERE TO BUY

New Balance 550

SKU: BB550YKA
RETAIL PRICE: $120
RELEASE DATE: Apr 1, 2024

US 04/01/2024 Monday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

Bb550yke

WHERE TO BUY

New Balance 550

SKU: BB550YKE
RETAIL PRICE: $120
RELEASE DATE: Feb 20, 2024

US 02/20/2024 Tuesday

Retailer Time Shipping Release type Status Reminder
New Balance US 00:00 North America Only Standard Check Site -

Bb550ykf

WHERE TO BUY

New Balance 550

SKU: BB550YKF
RETAIL PRICE: $120
RELEASE DATE: Feb 20, 2024

US 02/20/2024 Tuesday

Retailer Time Shipping Release type Status Reminder
New Balance US 00:00 North America Only Standard Check Site -

Bb550ykg

WHERE TO BUY

New Balance 550

SKU: BB550KYG
RETAIL PRICE: $120
RELEASE DATE: 2024

US 2024

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

Ready For Tee Time

Hardwood heritage meets the greens on the New Balance 550 Golf, embodying a growing market for golf footwear that’s both functional and aligned with modern fashion trends. A spikeless NDurance® rubber outsole defines the version’s utility, and golf ball graphics on the tongue make it clear.

New Balance 550 Golf

WHERE TO BUY

New Balance 550 Golf

SKU: MG550WG
RETAIL PRICE: $140
RELEASE DATE: Apr 23, 2024

US 04/23/2024 Tuesday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

Sashiko Fabrics

New Balance 550 Sashiko 2

WHERE TO BUY

New Balance 550

SKU: BB550THB
RETAIL PRICE: $120
RELEASE DATE: May 24, 2024

US 05/24/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

New Balance 550 Sashiko 1

WHERE TO BUY

New Balance 550

SKU: BB550THA
RETAIL PRICE: $120
RELEASE DATE: May 24, 2024

US 05/24/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Check Site -

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