Could Cooper Flagg Sign With Jordan Brand?

The high school hooper wears two fresh pairs in Gatorade photoshoot.

Andrew Rizzo March 27, 2024

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Cooper Flagg was just named 2023-24 Gatorade National Boys Basketball Player of the Year, and he brought out plenty of Jordan Brand heat for his celebratory photoshoot. The Duke commit and early favorite atop the 2025 NBA draft class has been one of the biggest stories in high school hoops for years, and anticipation looms regarding the path that lies ahead – specifically when it comes to sneaker deals.

Official campaign photography by Joe Greer highlights two hyped-up pairs; the Jordan Jumpman Jack and Air Jordan 3 Craft “Ivory.” While Flagg is hardly the first sneaker free agent to show love to Jordan Brand, we’d be remiss not to call out the athlete’s favorability towards Jordan and Nike Basketball cuts throughout his youth career to date. The Maine hooper regularly breaks out KD 15‘s and models from the Zoom GT Cut line, and even flexed a Kobe 4 Mambacita on court last year. Additionally, the Player of the Year award was presented by Jordan Brand athlete and fellow Duke Blue Devil Paolo Banchero, creating yet another tie.

Given Jordan Brand’s tendency to sign top basketball athletes at the dawn of their careers, as it did with Zion Williamson before he stepped on NBA hardwood, news of a Flagg-Jordan or Flagg-Nike partnership within the next few years is very possible. For now, enjoy detailed campaign images in celebration of Flagg’s new Gatorade hardware below.

Joe Greer for Gatorade

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.