The New Balance 550 Takes On Kentucky Blue

Pick up a pair via NewBalance.com now.

Matt Varga May 24th, 2024 (updated)

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Though the New Balance 550 has found new life as the lifestyle shoe de jour for the Boston Brand, its basketball origins are never too far out of reach even in its modern revitalization. While there’s no official ties, it’s hard not to think of the Wildcats with its latest edition, matching “Heron Blue” to “Linen” off-white overtones.

The two featured shades land in largely the “default” arrangement seen on past 550s. The leather upper is primarily dominated by beige, starkly contrasted by oceanic blue at the collab, lateral branding and on the outsole. However, choosing pure white for the midsole while placing off-white up top is a notable inversion on the vintage styles that we’ve grown so accustomed to. It’s hard to turn your nose up at any 550 style- the shoe got to its spot at the top for a reason- but this edition puts forth a look that’s tweaked just enough to stand apart from the crowd.

The New Balance 550 “Heron Blue” is available now via NewBalance.com. Women’s sizes are up for grabs for a $110 price tag.

For more from NB, take a look at our latest on the New Balance 1906R as it’s had a slew of new colorways announced recently.

WHERE TO BUY

New Balance 550

SKU: BBW550AI

RETAIL PRICE: $N/A

RELEASE DATE: May 24, 2024

US 05/24/2024 Friday

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.