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Jordan Is Rewarding The Best 1v1 Player In The World With A One-Year Partnership With The Brand

Streetball soloists vie in Paris starting on July 26th.

Jordan Is Rewarding The Best 1v1 Player In The World With A One-Year Partnership With The Brand

Jordan Brand and Nike, Inc. consistently place a spotlight on basketball talent far and wide. Be it Quai 54, EYBL or NY v. NY, their storytelling efforts towards “the love of the game” are matched by true effort to stoke it in the next generation. However, an unrepresented vertical in their tournament catalog is 1v1 play, a stepping stone for any burgeoning hooper as they hone their skills. Until now. Jordan Brand just announced “Our Turn,” a bracket with a full brand endorsement as its ultimate prize.

Qualifying rounds are currently ongoing in a host of international cities, from Tokyo to Shanghai to New York. The cream of the crop from these preliminary rounds, 20 players total, will take the stage inside the District 23 event space in Paris to play-in for the final bracket. While the glory of emerging from that international crowd is certainly bragging rights enough, Jordan brand will hand out a one-year endorsement deal to the one male and one female player who emerge on top, both dubbed “The One.”

Though 1v1 play is a major part of every hooper’s story, the Jumpman himself has cited his mano a mano bouts with brother Larry growing up as a forging ground for the legendary career that followed. He famously cited it in his Hall of Fame speech: “my brother Larry is an ideal situation where small things come in small packages, this dude fought me every single day,” the GOAT recalled. While Paris is a far more glamorous stage than a North Carolina driveway, the same fiery spirit will be on display at the end of July with hopes of reaching MJ’s same lofty heights.

The Our Turn Finals will be streamed on Twitch live from District 23, beginning July 26th. Catch some in-action shots from the qualifying rounds just ahead.

Jordan Brand has also debuted their latest spot. See the video below.

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